How to Create a Brand for Your Business
Making a difference in today’s choked market requires a lot of effort and to make a difference, your company has to stand out through its brand. In creating a brand for your business you should aim at creating a lasting impression in the minds of your customers. When you manage your business brand very well you create value for your products and make it more profitable.
Branding can raise the quality of your product. Effectively branding your business can generate higher sales. When branding is done for your business and done intelligently, it distinguishes and identifies you.
Jeff Bezos, founder of Amazon, described a brand as what people say about you when you are not in the room.
Day-after-day the market becomes unstable and increasingly dynamic, building a successful brand to create more customer loyalty and service satisfaction becomes necessary.
A brand is also the promises a company or business makes to its customers. Those promises are used to recognise a company, its product and the services they offer. In other words it is seen as the business personality. So how do you create your market brand?
In creating an effective brand for your business, you should consider utilizing the steps list below:
Let's Dive Right Into the 4 Steps
1. Define your brand
Defining your brand means defining exactly what your product can do in the market. It takes more than just looking up the definition of brands online. What are customers expecting from your products, how will your business satisfy their needs? What functional benefits is your business providing? Define your products, your customers and your market base.
Defining your brand could come in a brand statement to sum up what your business mission, vision, values, promise, character is made up. It is the promise you have outlined, the pledged you have defined to deliver to customers. Defining your market brand tells the customers what the brand stands for, what the product is all about and what services will be offered. Defining your brand creates higher and effective customer experience.
2. Research, Research and Research
In building a brand, you must know all there is to know about the particular market you are going into. Research your market, research your competition. Note that your research is carried out not so you could imitate bigger brands but so you can know how to stand out. Make your findings and researches on how other brands started, grew and were able to stand out. Don’t forget that there is usually something to learn while studying other bigger organisations that belong in the same industry with you.
3. Brand personality
Every good and successful brand has one specific characteristic- it is treated like a person. Every brand has a personality that differentiates them from other brands. Your brand personality could be serious or fun; cooperate or personal; and so on, but make sure whatever personality your brand takes on should be original and unique to only you.
To build a very successful brand personality you have to specifically focus on identifying what kind of product you will put out to the market, what services you will offer, what kind of audience are you looking for, where can it be found and what market plan is suitable in attracting your audience.
4. Brand logos
In those days, brand logos were everything about branding. Just stamp your brand logo on your product and it’s good to sell but these days things have changed. Though a brand logo is not everything, it is as important as every other thing there is. The logo becomes your visual identity. When creating brand logo, it is important you don’t rush it, settle down, create and build it, make sure the colors used, answers to what your product is and what services you will be offering
5. Websites and social media
In the ever advancing world there is a fast shift in the use of technology. Social media is growing every day by day with millions of users. So your ability to leverage it to your business can bring a huge success to your business. Your website and social media have to constantly tell your story. Have a voice and consistently tell your business story to your audience to create a brand. Your website, Facebook, Instagram, Twitter, YouTube should be visually branded with your story.
American entrepreneur and author Lisa Gansky once said “A brand is a voice and a product is a souvenir.” Creating a brand is all about creating a voice. Create your voice.
Branding never stops, it continues and involves everything from your daily interaction with customers to interactions with intending and non customers. Your brand should be displayed in everything you do as a company.